Trying to come up with competitive dog grooming package ideas for your business? QC Pet Studies graduate, Casey Bechard, is here with 4 great ideas to get you started! Casey works as a full-time dog groomer and shop manager at Off The Leash Pet Grooming in Regina, Canada. She is an alumnus of QC’s Dog Grooming and First Aid for Groomers courses.
One important part of being a professional dog groomer is knowing how to appropriately charge a client for certain services. The thing is, when it comes to pricing, there’s no real ‘one size fits all’ answer. There are so many ways that you – as the groomer – can choose to charge customers for your services. You can offer a la carte services, package certain services together, etc.
That being said, I do have a few cool dog grooming package ideas that I’m going to share with you today. I’ll first share how my own salon sets and groups grooming rates. Then I’ll let you in on a few ideas that I think would be exciting to use (and haven’t seen others do yet).
Let’s jump into it!
4 Dog Grooming Package Ideas to Get You Inspired
Idea #1 – Charge by Breed
In the salon I’m working at now, we charge by the breed. This means that if someone were to bring in a Shih Tzu, the prices we’d quote them would be based on that specific breed. A client who brings in, say, a Border Collie would be presented with different rates.
When we charge by breed, the main dog grooming package we offer includes a:
- Blow out;
- Brush out;
- Haircut or trim (if need be);
- Nail trim
- And an ear cleaning.
However, on top of this package, we also offer what we call “add-ons”. For example, let’s say a client wants their dog to have everything mentioned above. But they ALSO want their dog to have a teeth brushing, blueberry facial, ear plucking, nail painting, etc. All of these additional services would be an extra cost added on top of the original price.
Here’s the thing about charging by breed: while we do have a certain price range for certain breeds, that doesn’t mean that every dog of that particular breed will fall under the same price. For instance, two German Shepherds could come to us in completely different shape. The German Shepherd in need of a lot more work won’t cost the same as the German Shepherd who comes to us in next-to-pristine condition.
We also take into consideration the fur type, size, and temperament of the dog. If a Border Collie were to come in, the starting price would be, say, $72.00. That’d be the standard, base fee we’d be starting from for that particular breed. But what if that Border Collie is bigger than a normal Border Collie? What if its fur is thick and has some matting?
Then we would factor in all of these things, as well as how much time it would take to groom this particular pup. In this case, I’d say that the price is now between $85.00 to $95.00.
This is just one idea of a dog grooming package that I personally know works and flows great for my team and me!
Idea #2 – Create Dog Grooming Packages that Catch a Client’s Attention
There are plenty of dog grooming package ideas that will be successful due to their ability to grab your clients’ attention. For example, you can bundle certain services together and give each bundle a fun, catchy name. I’ve always thought this would be a great idea!
For example, say you want one of your packages to be a full-service, luxurious experience. It would include whitening shampoo, conditioner, a blow out, a hair trim, a nail trim, ear cleaning, smell good spritz, and a bandana/bow. You could call this package “The Spa Treatment”!
You could offer this package for an all-inclusive, set rate. If a client wanted to omit a particular service from this package, you would eliminate it – but the price would stay the same. As far as what you would charge for a package like this, I believe it would all depend on your skills and qualifications at the time. Your location should also be considered, such as whether you work in a salon, from home, or at your client’s home.
Idea #3 – Create Issue-Specific Dog Grooming Packages
In terms of dog grooming package ideas, another option is to develop certain packages that deal with very specific things. For example, you have a package catered specifically towards dogs with sensitive skin. This package could be available for both small and big dogs, with a different price range per size.
In this sensitive skin package, you could provide:
- Hypo shampoo;
- A CO2 tablet to soothe the skin;
- A blow out
- A gentle brush out;
- A trim or de-shed (if needed);
- A nail trim;
- Ear cleaning;
- A Bow or bandana at the end.
Pro Tip: If a client were to choose this package, always remember to reassure them that you will be cautious and mindful when dealing with their pup’s sensitive skin. They will definitely appreciate this!
Idea #4 – Offer Mini Dog Grooming Packages
Not all dog grooming package ideas need to be grand-scale. Some of the best bundles out there are the smaller, mini ones. These will serve you well when a client wants just a couple things done – without having to pay for the more traditional grooming services, too.
For instance, you could have ‘Walk-In Service’ mini packages, as well as mini packages reserved only for clients who book ahead. Here are some examples of services you can easily bundle together into a mini service package:
- Nail trim, shave pads, and trim Grinch feet;
- Teeth brushing, ear cleaning, and wrinkle clean (or just eye clean);
- Sanitary butt, face, and feet clean up (you could call this one ‘The Full Maintenance Clean’!).
All these ideas exclude the actual full groom. As such, you could charge less than half of the regular grooming price. You can also tailor the prices accordingly, based on a variety of factors. If you tell your regular clients about these smaller, bundled services, they might be interested in coming in for them between full grooms!
From a business standpoint, these mini bundles give your client a wider variety of options to choose from. They will help get clients through your doors, create more opportunities for prospective customers to try out your services, and ultimately better your bottom line.
When it comes to dog grooming package ideas, the sky’s the limit! There are lots of fun ideas you could explore and try out. Just make it your own and use products that you believe in. With a bit of thought and creativity, your dog grooming business can offer something truly special and unique.