Dog grooming businesses are booming just about everywhere, but ensuring that your business prospers for the long run is a lengthy and challenging process. You’ll always need to be on the lookout for more dog grooming clients and ways to expand your business, and the reality is, not all of these things can be learned in dog grooming school. Some things will require a bit of “real world” experience.
Luckily, we’ve got 5 easy ways for you to up your game and book more clients. Great news: most of these take little to no effort and WILL have lasting results!
1: A Website
Okay, so this one might not exactly be a secret, but it’s seriously surprising how many dog groomers don’t bother to have a website. Frankly, a Facebook Business Page is not a substitute for a professional, independent website!
We’re living in a world where every person has the Internet in their pocket. 1 in 4 homes have at least one smart speaker! Our point is, like it or not, your online presence matters. Your website, your branding, your portfolio, and your social media channels – they all matter. If you don’t have these, there’s a huge market out there that you’re just not reaching.
But if you don’t at least have a website, you’re making this entrepreneurial thing WAY harder on yourself than is necessary…and being a business owner is tough enough!
Most people assume that setting up a website is complicated, but it actually doesn’t have to be hard at all! You can create a simple site using tools like Squarespace or Wix in just a day or two – no graphic designers or web developers needed! These services are very inexpensive, too, which is a nice bonus!
2: Online Scheduling
So you have a website. Now what?
Well, people are going to use your website to see your services and prices, as well as find your contact information. But ask yourself this: What if clients didn’t have to call you to book a grooming appointment in the first place? What if appointments could be made directly from your website?
Just think about how many people you know who absolutely loathe making phone calls. These people are more likely to opt for text or email instead, if available to them. Plus, online booking can often be done much faster than over the phone.
Think about it: what if your grooming business were to be the only local business that spares people the anxiety of making that dreaded phone call?
On your website, you could have a simple “appointment request” form, where people can request appointment slots with your company. You can then follow-up with the client directly to confirm the appointment. This takes very little effort to set up with most website builders, and can add immense value to your business.
Just be sure that you stay on top of the requests and keep yourself organized. The last thing you want to do is forget about them! Also, make sure to set realistic expectations with the client as to what will happen when they click “submit” on that online form. How long will it typically take for you to read and respond to their form? You can let them know an approximate wait time for a reply, either on the form itself, or as a disclaimer once it’s been submitted.
Pro tip: If you want to get REALLY fancy, you can set up online scheduling software and integrate it with your website. This way, clients can actually see your schedule and book specific appointment slots that are most convenient for them. There are tons of apps and different software out there that do this, though keep in mind the good ones aren’t free.
3: Listing Your Specialties
Think about the types of dog owners who might be skeptical about going to a dog groomer. It could be a good idea to dedicate a few pages on your website addressing their concerns before they even mention them!
REMEMBER: A lot of clients won’t bother calling your business to ask about their concerns. The more questions you can preemptively answer on your website itself, the more impressive you and your business will be. Therefore, the more clients you’ll secure!
Here are a few examples that come to mind:
- First-time dog owners might be worried about booking their first appointment. Explain exactly what they can expect when they book a grooming appointment (and what their pooch can expect, too).
- Puppy visits are often scary for dog owners! This is especially the case with experienced dog owners who understand how crucial it is to make every experience a positive one! A page on your website explaining how you introduce puppies to the grooming experience can lead to more bookings and life-long customers!
- Owners of reactive dogs are always worried about environments such as grooming salons. A web-page dedicated to reactive dog owners will do loads to assuage their concerns. You can explain how you care specifically for reactive dogs, what special techniques/tools you use, and more.
- Something bad might happen to their dog while in your care. While First Aid Training for groomers isn’t mandatory, we feel it should be. It’s incredibly useful, and is one of the top things that will make your clients feel at ease when trusting you with the safety of a member of their family!
Animal Shelters and Foster groups also need groomers. This is often an under-served, but important section of the dog community. Think about offering special prices or unique services for shelter dogs and foster dogs. Display it proudly on your website! Not only will this give your business some serious karma points, but rescues and shelters are extremely likely to recommend services they use themselves.
4: Register your Business with Google
Have you ever used Google to search for a business or service near you? If you haven’t, you’re in the minority (and frankly, you should try it – it’s a great tool!). When you want to compete and make your business stand out, you can’t ignore Google’s importance in terms of reaching customers.
Creating a Google Business Profile is free and helps customers find you. Using your address, business hours, etc., Google can quickly serve up your business information if potential customers search for things like, “Dog grooming near me”, or “how much does dog grooming cost?”, etc.
You can also customize your Google business listing to allow customers to call you directly from your listing, visit your website, and even book appointments (see point #2 above)!
To get started, just go to Google and search for: “Google My Business”.
5: Show customers you care!
People are suckers for heartfelt stories about animals. Just think about the last Internet video that made you cry. Odds are it had something to do with a neglected dog finding a new home, or a cat being reunited with its owner. Maybe a dog happily tippy-tapping with his new favorite toy!
You work with animals every day, which gives you amazing opportunities to have a seriously WICKED Social Media strategy. Most groomers don’t bother to use this to their advantage. But the fact is, it’s the perfect place for you to excel and get your name out there!
Share ‘before and after’ photos of all your furry clients on social media. Make a ‘photo release’ part of your client onboarding process. Most customers will be happy for you to post photos of their babies! (But of course, some customers will ask you not to, so make sure you always respect those requests for privacy purposes.)
If you offer special services to shelter animals or rescue dogs, for example, take some time to make a little video montage of that dog’s journey. Think about how you’d react to seeing a video of a scared shelter dog going into a salon so it can get pampered up. Imagine how touching and absolutely heart-warming it would be to see the dog feeling so much better afterward.
Not only will your business benefit from the publicity, odds are your video will help that dog get adopted, too. Win-Win!
There are lots of creative ways you can boost your business. Don’t be afraid to try out new things and see what works!