You’ve worked hard to establish your dog grooming business. You have a great space and a solid base of recurring clients. You’re booked every day. Life is good! But where’s the fun in that? Tanking your reputation will make running your business a lot more challenging, and that’s the real test for any true entrepreneur, isn’t it? If you’re looking to completely ruin your dog grooming business’ reputation, here are some sure-fire ways to get it done!
1. Triple your prices overnight
You have a solid client base, so logically it’s now time to make them pay through the nose for your services. Most business owners would incrementally increase their prices over time. But not you! Your clients should expect that you’ll jack up your prices once they see how talented you are.
Extra points: Don’t tell your clients your prices have increased until after you hand them their bill, then argue with them when they complain that a nail trim shouldn’t cost $100. If they refuse to pay, threaten legal action! Heck, why stop there? Record them with your phone and post it to YouTube so the whole world can see how unreasonable they’re being!
2. Overbook, then rush through appointments
You’re a talented dog groomer and your business is in high demand. Time to work on your speed game so that you can cram more bookings into a standard workday! Most groomers would hire other professionals to help out with their booming business, but what a waste of resources that would be!
Why hire a brusher/bather if you can just give Rover a quick rinse in the tub, spray him down with a doggy cologne, quickly smooth down the top coat, put a bow on his head, and move to the next dog? Time is money, and cutting corners is your best friend! No need for a thorough bath, rinse, and brush. Rover will smell good enough when his owners pick him up, so they’ll never know. By the time they get home and see the mess of a dog underneath the bow, it’ll be their problem to deal with!
3. Start using the wrong tools
If your dog grooming clippers break, there’s no need to replace them. Just head down to the drug store and buy a cheap beard trimmer. It’s basically the same thing, right? Who cares if it’s nowhere near powerful enough, ends up ripping clumps of fur out, or cutting the dog’s pads while you trim their paws!
Run out of your fancy dog shampoo? Use whatever you have in the bathroom at home. Forget that your own shampoo isn’t formulated for dogs and will irritate their skin. They’ll still get “clean” with that shampoo, and their skin will eventually heal.
(Probably. Fingers crossed.)
Can’t find your grooming shears? Grab any old pair of scissors from your office. Sure, they’re not nearly sharp enough; they’ll cause uneven cuts and will tug at the dog’s fur with every snip, making them extremely uncomfortable. It’s not like it’ll cause permanent damage.
The bottom line: no need to inconvenience yourself or invest in good tools. Dogs are resilient – they’ll survive.
4. Listen to the owner’s wishes, even though you know better
Shave a golden retriever for the summer because “he’ll get too hot”? Sure, no problem.
Put a senior dog with a heart condition through a full groom, even though there’s a chance he’ll end up at the emergency vet (or worse)? Yes, sir. Not a problem, sir. After all, the owner has a party tonight and Bella needs to look her best, health concerns be damned.
You can also totally use an oatmeal shampoo on a dog with a history of yeast infections, because the owner read on the internet that it’s good for itchy skin. What do you mean, ‘improper etiquette’? Meh, it’s not your job to advocate for the dog or educate the owner. Who cares if Fluffernutter ends up with a crazy skin infection a few days later? That’s not your fault, you were just following orders!
5. Store personal client information in an unsecured forum
Who needs privacy? Your customer’s contact information, emergency contacts, credit card numbers, etc. don’t need to be secured. Just write them all in that one messy notebook you leave on the front desk, completely open and in plain sight. Better yet, store all that information on an unsecured spreadsheet, and then email it to yourself for good measure. If someone happens to steal or hack your clients’ information, you’re innocent! Securing information is HARD and you’re BUSY. It’s not like you could easily use encrypted software to properly store sensitive data or anything.
Bonus points: When your clients’ information does get hacked, deny all responsibility and blame the victim. They never explicitly told you to not keep their credit card number and expiry date on a post-it note. What are you, a mind reader?
6. All aboard the gossip train!
OMG, have you seen the way Debbie looked this morning when she dropped off her poodle for a groom? Baggy sweats and puffy eyes like she’s been crying all night… Must be trouble in paradise!
Your clients, staff, and vendors are going to love the new you when you loosen that tongue and gossip with them about other clients! It’s not like they’ll expect you to be professional and refrain from spreading rumors or butting into people’s lives. Yeah, you’re there to groom their dogs, but what’s a little gossip to go along with it? Dinner and a show! If Debbie didn’t want you to gossip about her, maybe she shouldn’t so obviously have problems at home.
It’s not like everyone will wonder if you’re also gossiping about them behind their backs, too, right?
7. Start fights with online reviewers
How DARE someone criticize your business by leaving a horrible review! She’s really going to get uppity about you injuring her dog during a routine groom and then lying about it? Real mature. Doesn’t she know how difficult it is to run a business these days?
You’ll show her! You’ll reply to her so-called “honest” review by attacking her personally, calling her names, poking fun at her appearance, and using racial slurs for good measure. Since you have her contact info, you can always dox her if you really want to get revenge. You’ll find out who her employer is and you’ll send a complaint to her boss. You’ll find her social media friends and spread rumors to turn them against her, too. She tried to ruin your business, and now she must PAY!
Bonus Points: Find out where she lives and show up at her house to attack her in person. A stalking charge is a great way to seal the deal on a ruined reputation. You might even make the news – yay for free publicity!
All kidding aside, it’s easy to damage your dog grooming business’ fragile reputation by making careless mistakes, or just not thinking ahead to the consequences of doing things “the easy way”. As a business owner, it’s worth taking precautions to safeguard your reputation whenever you can. Remaining professional at all times, and following the business tips provided in your dog grooming course business training unit, will help you gain a spotless reputation that will follow you throughout your career!